Book Title CRM (Customer Relationship Management) in Hospitality and Tourism Textbook for UG and PG students Preface In today’s fast-paced and highly competitive business environment, managing customer relationships has become more crucial than ever. "Customer Relationship Management" is designed to equip students and professionals with the knowledge and skills necessary to excel in the dynamic fields of business, hospitality, and tourism. This book is specifically tailored for BBA and MBA students, as well as undergraduate and postgraduate students in Hotel Management, offering a comprehensive exploration of CRM concepts, strategies, and applications. The hospitality and tourism industry, in particular, thrives on building and maintaining strong customer relationships. Given the industry's reliance on customer satisfaction and loyalty, effective CRM practices can significantly enhance business performance and customer retention. This book delves in...
Comments
Post a Comment