Kumar, S., & Singh, S. (2024). CRM in hospitality and tourism: Textbook for UG & PG students. Bharti Publications. ISBN-10: 9348059068, ISBN-13: 978-9348059062 https://www.amazon.in/dp/9348059068
For PPT Link click here https://www.academia.edu/144877558/CRM_and_Relationship_Marketing
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