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PPT: CRM and Relationship Marketing

 PPT Outline 



  • CRM and Relationship Marketing
  • What is CRM?
  • Relationship Marketing Defined
  • Historical Overview of CRM
  • Evolutionary Phases of CRM
  • Principles of CRM
  • Customer-Centric Approach
  • Data-Driven Decision Making
  • Types of CRM
  • Operational CRM
  • Analytical CRM
  • Objectives of CRM
  • Enhancing Customer Service
  • Automating Processes
  • Customer Retention
  • Sales Growth
  • Customer Insights
  • Self-Assessment Quiz

Google Form Link for Quiz

🔗 https://forms.gle/mF1xxAjqMrvGWrN28

Instructions for Students:

Now you need to participate in the online quiz designed for self-knowledge evaluation of this chapter.

The quiz contains 10 Multiple Choice Questions (MCQs).

Each question carries 1 mark.

Total Time: 10 Minutes.

Attempt all questions honestly — this quiz is for your learning and self-assessment only.

Reference

Kumar, S., & Singh, S. (2024). CRM in hospitality and tourism: Textbook for UG & PG students. Bharti Publications. ISBN-10: 9348059068, ISBN-13: 978-9348059062 https://www.amazon.in/dp/9348059068

For Download the PPT Click here below link

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